BrandLoom Consulting: The Brand Builders

Transforming simple ideas into immersive experiences that leave a lasting impression on people and shape the way they connect with businesses!

The internet changed the way people connect, shop, and make choices. Suddenly, businesses could no longer rely on traditional methods and old strategies; the world around them was evolving rapidly. This shift created a space for those who could see opportunity where others saw uncertainty. Avinash Chandra saw it clearly.

During his tenure as head of marketing at Opple Lighting, Avinash observed that many companies equated having a website with mastering digital marketing. He realized that true growth required a more integrated approach, a strategy that combined creativity, analytics, and human connection. This insight fueled his ambition to create something different. In 2015, along with a group of like-minded professionals, he co-founded BrandLoom Consulting, a venture built to help businesses establish a meaningful presence in the digital world.

For Avinash, marketing has always been more than campaigns and metrics. It is about understanding people, their needs, and their experiences. His two decades of experience across multiple levels of marketing gave him the confidence to build brands that could grow sustainably while delivering value. Each project at BrandLoom reflects a careful balance between innovation and consistency, creativity and strategy, ambition and authenticity.

Under his guidance, BrandLoom developed a reputation for designing marketing solutions that are holistic and purposeful. From startups trying to find their voice to established companies seeking to redefine themselves, the firm has helped businesses craft identities that resonate with their audiences. Avinash believes that growth becomes meaningful when it is anchored in clarity and trust, and that philosophy has shaped every decision BrandLoom makes.

Looking back, founding BrandLoom was a decisive moment in Avinash’s journey. It was a step driven by curiosity, ambition, and a desire to create on his own terms. He built a platform where brands could connect genuinely with people, combining insights, creativity, and strategy to leave a lasting impact.

Today, Avinash’s journey is an example that true transformation comes when experience meets vision. BrandLoom reflects his belief that marketing can be purposeful, human, and powerful, an honest dialogue between brands and the people they serve.

Key Trends Defining Brand Consulting in 2025

Avinash explains that AI integration is revolutionizing brand strategy, from predictive consumer insights to personalized content creation at scale. He is investing in AI tools while maintaining the human creativity that drives authentic brand stories.

He highlights that sustainability and purpose-driven branding have shifted from nice-to-have to essential. Consumers, especially Gen Z, demand genuine environmental and social commitments. Avinash is helping brands build transparent, measurable impact narratives.
He adds that community-led branding is replacing top-down messaging. He facilitates authentic brand communities and co-creation strategies that turn customers into advocates.

The Moment That Defined a Career in Brand Strategy

Avinash describes a defining moment in his career when his team received their first award. He says, “It felt like we were on top of the world- and it was a massive morale boost for the whole team.” The award, earned for achieving record ROAS for a bootstrapped brand, showed the importance of relying on solid analytical insights and a timeless creative approach rather than losing sight of the vision to follow hyped trends. This experience has helped Avinash plan with clarity and execute tasks with precision.

Balancing Creativity and Data-Driven Insights

In creating a brand, the strongest ideas arise when creativity and data work together. Avinash views creativity and data as symbiotic forces, not opposites.

Data reveals the “what,” audience behaviors, market gaps, and performance patterns, while creativity interprets the “why” and “how” through emotional and cultural lenses. He uses insights as guardrails to ground bold ideas in reality, but never restricts himself to formulas or copy-pasting when it comes to creative execution.

The Distinction Between a Brand Consultant & a Marketing Professional

Avinash cunningly said a marketer is often executing tasks and dealing with the everyday tactics, often focusing on getting the job done.
A brand consultant, on the other hand, is the one with the vision, passion, and strategic thinking to form a brand’s identity and nuances, understand the audience beyond a demographic profile, and create a roadmap that helps the brand get to the pedestal it set for itself.

Incorporating Emerging Technologies in Brand Consulting

“We use AI as our helpers- for ideating, manifesting, and fine-tuning brand processes, concepts, and deliverables,” affirms Avinash.
Additionally, he integrates AI, AR, and similar technologies as central to the brand experience when required, such as using AR for gaming companies to allow users to experience their world-building, or using AI’s predictive powers to shape a retailer’s customer journey.

Challenges Brands Will Face in 2025 and How They Can Navigate Them

Avinash identifies three key concerns for brands in 2025.

• Attention Collapse: Consumers are overwhelmed by fragmented media ecosystems and the noise of AI-generated content. Avinash helps brands cut through this clutter by building a distinctive style and voice, along with community-driven narratives that earn attention rather than buy it.
• Trust Erosion: Deepfakes, greenwashing scandals, and corporate inauthenticity have made consumers deeply skeptical. Avinash focuses on proof-based storytelling that demonstrates values through actions rather than just messaging. He ensures communication remains relatable so it feels lived in and authentic.
• Regulatory Complexity: With so many changes occurring, data privacy, copyrights, and sustainability reporting will become increasingly complex. Avinash advises all clients to observe compliance from the very beginning.

Measuring the Impact and Success of a Consultancy on Brand Growth

Avinash outlines 3 ways to measure the impact and success of a consultancy on a brand’s long-term growth:

• Check immediate outcomes, like awareness levels and regular KPIs.
• Mid-term business outcomes, such as market share growth, premium pricing power, and customer lifetime value.
• Long-term cultural indicators, including media valuation, talent attraction, and category leadership.

He emphasizes that the greatest proof lies in how much of a cultural reference point a brand has become, a goal he and his team strive to achieve for their clients.

Transforming a Struggling Brand into a Market Leader

One of Avinash’s first clients was a coaching center from Delhi. The center was running ads but did not get any results from them. When Avinash worked with the client, he explored unconventional and often overlooked platforms for generating leads.

There was no data or expectation about the strategy, yet he built it painstakingly, crunching numbers and experimenting along the way. The approach paid off, and the client eventually expanded the business to three new locations. This success validated Avinash’s technical, data-driven approach and reinforced the confidence that strong ROI can be achieved without expensive or overhyped marketing tactics.

Since then, he has continued to invest in studying audience behavior, understanding trends, and focusing on details when planning strategies, which has helped achieve the results he enjoys today.

Ensuring Brand Authenticity in Consulting

Avinash explains that ensuring brand authenticity is easy. He does it by making the brand story the basis of all communication strategies.

This approach helps stay rooted in timeless emotions, remain relatable to the audiences, boldly champion what the brand stands for, and ensure consistency across time, medium, and geographies. Avinash emphasizes that clients should stick to their vision and avoid following fleeting trends, as nurturing a brand requires patience and conviction.

Sustainability and Social Responsibility in Modern Brand Consulting

Today, consumers expect verifiable proof rather than performative promises. Brands must live up to their commitments and integrate these values into their core business strategy. Transparent communication, rigorous compliance, and a proactive embrace of convictions in public are essential for a brand to succeed.

In this context, consultants play a crucial role by enforcing these values and creating marketing roadmaps that clearly reflect a brand’s authentic personality and principles. This approach ensures that messaging resonates deeply with audiences and aligns with the brand’s genuine purpose.

Tailoring Brand Strategies for Global Audiences

BrandLoom builds flexible brand architectures with a strong core identity, non-negotiable values, visual DNA, and tonal principles, that remain consistent through time and geographies. Then, BrandLoom keeps adapting them to make sure that they resonate with audiences across time and locations while keeping the central messaging intact.

What BrandLoom has found is that emotional resonance is timeless and universal, so that is where the focus always lies, and all strategies uphold it while deploying transactional and transient value propositions sparingly and strategically.

Advice for Emerging Brand Consultants

“Don’t play it too safe, and don’t replace humans with AI. There is no brand- not even Google- that is for “everyone”, so build a brand with strong values, and make them lean into them openly. As for AI- creating a logo after feeding a prompt to a tool is not branding. Remember, a brand is as good as its ability to connect with humans- so let humans direct the process, conceptualize, and create for your brand. There is NO SUBSTITUTE for human creativity, foresight, or sense of context- so even if you are using AI tools, let humans be in charge.”